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PROGRAM CGC PRACTICAL SALES AND MARKETING STRATEGIES MSMEs 4 scaled

About

Programmes

At Universiti Malaya, we empower professionals and organisations to stay competitive in a rapidly evolving world. From Professional Certificates and Competency Certificates to Short Courses, Seminars, and Workshops, our programmes are designed to deliver practical knowledge, enhance workforce skills, and provide industry-recognized credentials. Whether you are upskilling, reskilling, or exploring new areas of expertise, our programmes ensure impactful learning outcomes.

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Professionals & Working Adults

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This course aims to develop workplace English proficiency by enhancing communication confidence, formal writing skills, professional interaction, and understanding of global business concepts.

Course Information
  • Duration : 8 days.
  • Date : 2, 9, 16, 23, 30 November 2025 & 7, 14, 21 December 2025
  • Classes are conducted online.
  • Fees : RM750
Module
Module 1: Speak Like a Boss
Module 2: My Two Cents
Module 3: The Professional Writer
Module 4: The Slide Geeks
Module 5: Analysing Business

This course aims to introduce the concepts and fundamentals of psychology in managing personal and others’ emotions while understanding the influence of emotions in daily life and society.

Sesi/Module

This course consists of two sessions as outlined below.

Sesi/Module 1Sesi/Module 2
Pengurusan Emosi dan Teknik Menangani StresPsikologi Kanak-Kanak dan Remaja
Course Information
  • Duration : 2 hours/series.
  • Date : Sesi 1 (3 November 2025), Sesi 2 (4 November 2025)
  • Classes are conducted online.
  • Fees : RM50

This training provides a comprehensive understanding of the Business Model Canvas, digital marketing strategies, copywriting, Google Marketing tools and Canva design integrated with AI to enhance business models, optimize marketing and create effective sales pages.

Course Information
  • Duration : 5 days (2 hours/series).
  • Date : 5 November 2025
  • Classes are conducted online.
  • Fees : RM250
Module

The list of modules is as follows:
1. Business Model Canvas with AI Integration BMCAI)
2. Zero Cost Digital Marketing with AI Integration (DMAI)
3. Revolutionizing Copywriting with AI (RCAI)
4. Canva Website Sales Pages with AI (CASPAI)
5. Google Website Sales Pages with AI (GOSPAI)

This course aims to raise employers’ awareness of employee issues affecting performance, highlight the importance of counselling services, identify key workplace problems, prepare organisations to provide counselling support, and build foundational skills for developing an Employee Assistance Programme (EAP).

Course Information
  • Duration : 6 days.
  • Date : 8, 9, 15, 16, 22, 23 November 2025
  • Classes are conducted online.
  • Fees : RM750
Module
Sesi 1: Kaunseling vs Kehidupan
Sesi 2: Asas Kaunselor
Sesi 3: Kenali Proses dan Teknik
Sesi 4: Apa itu Strategi Kaunseling?
Sesi 5: Teori Kaunseling dan Motivasi di Tempat Kerja
Sesi 6: Kenali Aktiviti Pendekatan Kaunseling

SPM, STPM & University Students

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Participants will learn the four MUET components including writing, reading, listening and speaking while mastering exam related techniques, understanding the grading system and becoming familiar with the MUET question formats.

Course Information
  • Duration : 2 days.
  • Date : 25 & 26 October 2025 and 15 & 16 November 2025
  • Classes are conducted online.
  • Fees : RM150
Module
Component 1 – Speaking:
Focuses on the ability to make presentation and take part in group discussion on contemporary issues.
Component 2 – Listening
Focuses on various oral texts including lectures, briefing, talks, telephone conversations, instructions, documentaries and advertisements.
Component 3 – Writing:
Focusses on various types of texts and rhetorical styles.
Component 4 – Reading:
Focuses on comprehension of texts of various length and complexity and from different genres, including articles from journals and magazines.
Special Sessions:
MUET Exam Skills/Techniques/Questions

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Leading the Way in
Professional Learning and
Lifelong Education

Universiti Malaya Centre for Continuing Education (UMCCed) is an academic centre under the Universiti Malaya Chancellery, pioneering the concept of lifelong learning through diverse Professional Programmes, training, and upskilling opportunities for all. To promote continuous education among working adults, most programmes are conducted on a part-time basis and are designed to meet both individual and corporate needs.

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Ready to Join?

Fill in your details below and take the first step toward your future!